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I'm Máté Bendegúz Kovács.

Performance Marketing Manager

More About Me
About

Let me introduce myself.

Profile Picture

I am a Performance Marketing Manager from Hungary, specialized in SEA, YouTube and Google Display advertising with a passion for data, analytics and automation.

Profile

  • Full name: Máté Bendegúz Kovács
  • Job: Performance Marketing Manager, VC/O
  • Languages: Hungarian (native)
    English (C1)
    German (B1)
    French (A2)
  • Website: www.bendeguzkovacs.com
  • Email: bendeguz@bendeguzkovacs.com

Skills

Strategic campaign management in Google Bing, Yandex and Facebook, data analytics and reporting (Excel, Google Data Studio), scripting (Python, JS)

  • 95%
    Google Ads
  • 85%
    Excel / GSheets
  • 80%
    Analytics
  • 70%
    Google Tag Manager
  • 80%
    Facebook Ads
Resume

More of my credentials.

What I've been accomplishing so far

Work Experience

Junior Performance Marketing Manager

October 2018 - Present

VC/O - Berlin, Germany

- Managing lead-generation focused campaigns on Google and Bing in mainly the DACH, UK & FR regions. Branding-related campaigning – planning, managing and evaluating YouTube brand lift studies & several traffic & CPV campaigns
- Reporting & presentations – Google Data Studio & Google Sheets reports and presentations to showcase KPIs to management and various internal and external stakeholders. Automating reporting processes and various tasks with Google Ads Scripts & Python to reduce time spent on manual tasks in the department

Junior Performance Marketing Manager

December 2017 - September 2018

Leverate Media - Berlin, Germany

- Managing ROI-driven campaigns as part of the SEM team mainly on Google – comfortably handling client accounts (Search, Display & YouTube) with up to 100k€ monthly spend – Google AdWords Certified
- Improving the daily workflow of existing AdWords accounts by deploying scripts (JavaScript) to automate routine tests, reports and optimization steps
Analysis and strategic planning of client accounts – estimations, forecasting
- Actively learning about other performance channels, participating in the planning and management of smaller performance campaigns on Facebook, Amazon, Bing, Yandex, Native Display (Plista, AdUp) and Mobile (Adjust)
- Leading a successful project that changed the internal reporting system of the company saving more than a hundred working hours for the office by reviewing existing processes and automating repetitive tasks

Digital Media Intern

July 2017 - October 2017

Leverate Media - Berlin, Germany

Google Ads campaigning, managing reports, account management with various clients (see above for more detail)

Online Marketing Intern

August 2016 - June 2017

butopea.com - Budapest, Hungary

- Analysed existing online marketing campaigns with Facebook Business Manager, Google AdWords & Analytics, MailChimp, Hotjar, suggested improvements and coordinated with the collaborating marketing agencies
- Led a project aimed at improving current customer feedback methods, planned, designed and tested surveys and focus group interviews to better understand customer needs
- Was responsible for a project aimed at the international expansion of the company: developed a go-to-market strategy, calculated and optimized shipping costs, negotiated with possible partners

Business Operations Intern

June 2016 - July 2016

crobo - Berlin, Germany

Worked in new business development to launch a new product to the m-commerce market – conducted market researches and business analyses, created pitch decks, presentations, business plans

Management Trainee

July 2015 - April 2016

Crowd Mobile - Budapest, Hungary

Worked in different departments to gain perspective, including marketing, sales, customer services, purchasing, and merchandising

Ambassador

September 2015 - December 2015

Prezi - Budapest, Hungary

Building and carrying out a marketing strategy to increase awareness and usage of the Prezi storytelling software in the university campus

Education

Commerce and Marketing BsC

September 2014 - January 2018

Budapest Business University

Specialization: Marketing Communication in English. Diploma grade: 4.4. My thesis topic was "How does the advertisement platform of Google and Facebook work in 2017 and what can advertisers do to increase their campaign performance?"

High School Diploma

September 2010 - May 2014

Andrássy Gyula High School

High School diploma with a 5.0 GPA.

Contact

Get in touch!

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Where to find me

Berlin, Germany

Email Me At

bendeguz@bendeguzkovacs.com